Managing international online marketing
An interview with Katy Andić, European Web Marketing Manager at Misco Our articles by Emma Durant on the challenges of managing international marketing online have been popular, so when I recently...
View Article7 recommendations for a balanced global marketing strategy
Why global marketing theory often differs from reality On paper, global marketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be nothing...
View ArticleThe opportunity from growth in international markets
Making the case for a winning localisation strategy In my experience, many companies give localisation very little thought until growth begins to stagnate and they are forced to look at additional...
View ArticleManaging social media for international marketing [infographic]
New research shows social media use maturing in large companies International brands who have a presence in many countries have a bigger challenge in managing social media marketing than companies who...
View ArticlePlanning a localisation project
Localisation – much more than just translation In the previous post in this series, I looked at the opportunities for growth from international markets. Now that you have identified that you want to...
View ArticleUsing content to drive international sales
New report highlights opportunities for companies to attract global trade online Against a backdrop of a challenging economic times in domestic markets, many companies are looking at opportunities for...
View ArticleHow social media and digital marketing has impacted global branding
Tips and examples to help plan and run global-local social media campaigns Whilst the emergence of social media makes it increasingly difficult to contain campaigns within a given market, it offers...
View ArticleThe best content localisation strategy?
Is in-house management or outsourcing the best model? This is the third and final post from Karen Nielsen in her series on localising marketing for international marketing. In her first post she...
View ArticleExpanding into international markets online
7 key strategy considerations for expanding into new markets using the Internet One of the many benefits the Internet has unlocked is the ability to expand into new markets. The lack of palpable...
View ArticleEmerging Markets and the Internet
Applying the Ebocube B2B Digital Marketing model for international market development Emerging markets are countries experiencing relatively recent industrial, political and technological change...
View Article5 ways to learn more about customer needs in local markets
How today’s Global Digital Marketing Leaders can get closer to their customers There’s really no better way for global digital marketing leaders to learn about marketing to a new international market,...
View ArticleNew Global Ad Spend by Sector results
Global Advertising Trends by sector Value/Importance: ★★★ Recommended link: Nielsen Adspend by Sector Quarterly survey Nielsen have published their quarterly survey results this month, to share their...
View ArticleHow to improve your SEO by setting up a multi-national WordPress site
Reaching global customers through your WordPress blog or company site WordPress is a popular blogging and content management tool now used by many businesses for their blog or main site. It’s now used...
View ArticleCreating a Global Digital Strategy
8 Success Factors for Developing a Global Strategy presented for iLive 2013 in Riga, Latvia, May 2013. Creating a Winning Digital Stategy from Dave Chaffey
View ArticleInternational Ecommerce best practices
Examples of the cultural customisation needed for international retail sales Our friends at Practicology recently held an event looking at approaches to customising Ecommerce for local markets. We...
View ArticleThe Growth in cross-border Ecommerce [Infographic]
A new report from eBay mapping the flow of international sales Value to retailers: ★★★★ Recommended link: eBay cross-border Ecommerce sales report eBay commissioned Nielsen to conduct a research study...
View ArticleWeb design for cultural differences
Culture and conversion Part 1 : 5 tips for designing for the culture of site visitors from different countries Ever wondered why your baskets are bulging in Belgium but spring a leak in Spain? Why your...
View ArticleColours fly away: Do colours in culture matter?
Do colours really have an impact on conversions when it comes to web design? Is there a ‘British’ web colour palette, or a Chinese one? Have web users from around the world adjusted to a Western led...
View ArticleNew Global report: Search Engine and Social Network comparing popularity by...
Compare consumer preference for search engines and networks in individual countries in the Webcertain 2014 report Value: ★★★★ Our commentary: This well established report will be of particular interest...
View ArticleMulti channel marketing options
Which channels matter most today? An analysis of the effectiveness of 40+ marketing channels Several months ago, I created a simple spreadsheet of 40+ marketing channels available to marketers to reach...
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